Life Insurance Awareness Month

agosto 31, 2011 · Imprimir este artículo

Life Insurance Awareness Month


Life insurance can do some pretty amazing things for people. It can buy loved ones time to grieve. It can pay off debts and loans, providing surviving family members with the chance to move on with a clean slate. It can keep families in their homes and pre-fund a child’s college education. It can keep a family business in the family. It can provide a stream of income for a family to live on for a period of time. Life insurance can do all of these wonderful things for your family…there’s just one small catch. You need to own life insurance.


There’s a growing crisis of too many Americans not having adequate life insurance protection. According to the industry research group LIMRA, 30 percent of US households have no life insurance whatsoever. Today there are 11 million fewer American households covered by life insurance compared with six years ago. Here’s the bottom line: A majority of families either have no life insurance or not enough, leaving them one accident or terminal illness away from a financial catastrophe for their loved ones.


What if you were suddenly gone and your family had to manage on their own? When was the last time you did the math to make sure your loved ones would be OK financially? Have you checked with your employer to find out what kind of life insurance benefit you have through work and whether you have the option to increase your coverage? When was the last time you had your life insurance needs reviewed by an insurance professional?


To make sure Americans are reminded of the need to include life insurance in their financial plans, the nonprofit LIFE Foundation coordinates Life Insurance Awareness Month. Each September, LIFE is joined in this educational initiative by more than 100 of the nation’s leading insurance companies and industry groups. LIFE’s website is the leading source of objective information about life insurance. Spend a few minutes learning more and trying our interactive tools like the Life Insurance Needs Calculator. If you find that you have a need for coverage, we strongly urge you to act by contacting an insurance professional in your community or your benefits manager at work. Your family’s financial future is too important to leave to chance.


Life Insurance Helped Keep Lamar on the Path to Success

He may be living under a high intensity celebrity spotlight as a Los Angeles Lakers forward and star of the hit reality TV show Khloé & Lamar, but Lamar Odom had much simpler beginnings. His journey began in a single-parent household in Queens, N.Y. Even though his mother, Cathy, earned a modest income working as a corrections officer, she sent him to Catholic school because of concerns about the public schools in their rough-and-tumble neighborhood. Sadly, she didn’t live to see Lamar’s success. She died of colon cancer when he was just 12.

A Solid Foundation

Lamar’s mother didn’t expect to die at such a young age, but she wasn’t about to leave her son’s future to chance. Because she had life insurance, Lamar was able to continue his private school education. He was also fortunate that his grandmother was able to pick up where his mother left off, providing a nurturing environment where his talents could flourish. When he graduated high school at 18, life insurance again made a difference. He was considered one of the best young basketball players in the country, but knew it would be best if he didn’t pursue a professional career right away. Because Lamar was financially stable, he had the chance to attend college for several years.

Lessons Learned

Lamar’s story underlines the importance of addressing the “what ifs” in life. “Too many Americans haven’t done the kind of planning that my mom did,” says Lamar. “They don’t have life insurance because they don’t think they’ll ever need it. I’m sure my mom didn’t think that she’d die at 35, but that didn’t stop her from doing the responsible thing.” Lamar had no way of knowing at age 12 how important his mother’s planning was, but it’s a lesson that has stayed with him. “Purchasing life insurance was one of the first things I did when I entered the NBA,” he says. “As a husband and father of two beautiful children, I want to make sure the people I love will always be provided for.”


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